The logo design uses the typeface Antiqva, wtih sharp serifs that lend to the morose undertone of the film. The tracking of the letterforms also contribute to this sense of melancholy, and create an unavoidable feeling of discomfort with the extremely tightly spaced letters in 'William's'. Like the film, the logo starts out on an intense and dramatic note, before slowly drifting apart into darkness after the climax.
William's Lullaby is a dark, independent drama produced by Impossible Dreams Production Co., to be entered into the Toronto International Film Festival later this year. The drama follows a single father as he struggles to raise his five-year-old son while coming to terms with a traumatic event that haunts him from his childhood.